Sell more. Retain customers. Grow more in eCommerce

Grow Your Online Business by Buyers In Frequent Customers?

Why selling more to current customers is the shortest path to success in Indonesia?

When any business raises the need to sell more, it usually works to get new customers. But how?

Here, you should know that there are three different ways to increase your online business in Indonesia:

1. Get more new customers
2. Your existing customer buys more
(increase the value of the ticket and its frequency of purchase)
3. retain lost clients

Although, almost all business owners aim for the first option, you should know that the fastest, cheapest and sustainable way to increase sales in your online business is the second option:Sell more to your current customers.

This biggest sale can have three modes:

  • Sell more products or services.
  • Sell more expensive products or services.
  • Sell more frequently.

Above mentioned three ways are tried and tested to achieve the goal of increasing sales in Indonesia. When I told you before that it was the cheapest way, I was referring to the fact that the cost of acquiring a new customer is 4 to 6 times more expensive than the maintenance cost of a customer who is already your customer.

These results ensure a return of 5% increase in customer retention and will also help you to increase sales between 25 to 95 percent.

How to make your current customers to buy you more?

1. Cross-selling

It is about showing additional benefits to our existing customers who are buying a specific product or service to present a complementary one. A classic example of cross-selling would be that of a clothing store that sends a promotion of jackets to all trouser buyers.

2. Appreciate the purchase with some gift

We like customers to have a relationship with. It is important to build an everlasting relationship with your customers. Your customers will always appreciate if you trun back to them and send them a thank you note or gift. This is a gesture for the customers to come back as our happy customers.

3. Send useful tips and recommendations to your customers

Provide value to your customers. Teach them how to use your products or services. For example, if you supply paint, send your customers one or two videos a month on how to apply the paint step by step. This will compel them to come back to buy your business when they need paint or any of the products you sell, as using your products will always be a

4. Send useful tips and recommendations to your customers

Many times, customers buy a specific product in another business because they do not know that you also sell it. As a seller you should always know where the customers are going if they are not buying from you. It is very useful to make your customers know exactly where you can help them and what are the products or services that you have.

5. Upselling

One of the keys to selling more to your current customers is to spend more money on your business. One of the best ways is Up selling.

It consists of adding some extra features to the product or service that give it more value and price. So, for example, if you sell beauty products, you can propose to the client who shortlists your hair dye, the application of an individual product with the hair dye for better effect for only some extra IDR.


As you have been able to verify, if you need to sell more in your online business in Indonesia and earn profit, the best way to do it is by selling more to the current clients of your company.

Until you have optimized the profitability of your goodwill, do not move ahead to seek new customers through advertising or similar.

It is much more complicated and expensive for someone who does not know you buy your product than someone who is already your client.


Insights to help businesses grow their multichannel eCommerce sales


How to Reduce Customer Complaints and Claims

When the customer is unsatisfied, investigating the way they are treated, is important.

Learn more

3 Things You Need to Master To Sell More on Marketplaces

Why is it that global businesses and brands, most often, seem to be miles ahead in their approach toward eCommerce sales than sellers and retailers?.

Learn more

How to Make an Effective Social Media Plan for Your Online Store

A Social Media Marketing Plan or social media plan is a document that details the strategies in social networks that will be carried out to achieve the marketing objectives of the company.

Learn more

How to Use Emotional Persuasion as a Growth Tool for Online Selling

Neuromarketing or emotional persuasion in connection with sales and marketing is not a new concept for Indonesian business sector.

Learn more

Top Marketing Strategies for Your eCommerce Store in 2018

eCommerce is the next big thing when it comes to online web stores in Indonesia.

Learn more

Top 5 Ways to Advertise Your Products for Free on the Internet

To sell online without having to spend a penny, you have several options: through social networks, uploading videos on YouTube, using digital markets or marketplaces, having a blog and using Google tools.

Learn more

How Do I Sell Online in Indonesia For Free?

To sell online without having to spend a penny, you have several options: through social networks, uploading videos on YouTube, using digital markets or marketplaces, having a blog and using Google tools.

Learn more

Decoding the Cross-Border eCommerce Puzzle

Technology enabled eCommerce has given an unprecedented push to cross-border trade in recent years.

Learn more

Grow Your Online Business by Selling More to Current Customers

When you ask a co-seller what their goal is when they start start selling in Indonesia, they almost always tell you to sell more or have more customers.

Learn more

How To Transform Occasional Buyers In Frequent Customers?

While online sellers and brands always seek to expand their reach to increase their sales in Indonesia, the truth is that their marketing strategy does not translate into an increase in sales.

Learn more

Five Most Common Mistakes Made by Online Stores

Revenue in the eCommerce market of Indonesia amounts to US $8,591m in 2018, and it is expected to grow up to US$16,475m by 2022.

Learn more

7 Tactical Ways Every Business Can Use Local Marketing to Sell More Online

Local marketing is the process of optimizing your website’s brand in a way that adapts the local area, people, mindset, and environment.

Learn more

How to Choose the Perfect Theme for Your Online Store

Judging a book by its cover may not be a good way of understanding our society, but when it is about the online business world, .

Learn more

Best Software and Apps to Edit Product Photos

We all know about Photoshop, one of the most common and efficient image editing software in Indonesia.

Learn more

How to Describe a Product in Your Web-Store?

The content is king.

Learn more

The Drop Shipping in eCommerce:Is it Possible to Sell Without Having Inventory?

The inventory is undoubtedly one of the dilemmas of any company that trades with articles of any kind.

Learn more

How to Choose an online marketplace to sell your products?

A data from Entrepreneur-the elite magazine says In 2017, the eCommerce market generated a revenue of $1.

Learn more

Eight Effective Ways to Promote Your Products on eCommerce Platforms

When planning to promote your products to strengthen the sale, you should not limit yourself to the mere discount on the final price,.

Learn more

How to Master Product Photography on a Tight Budget

If you are one of those who keeps uploading the product photos provided by your supplier,.

Learn more

Nine Effective Strategies to Increase Additional Sales

Selling more is something that obsesses both online and offline marketers.

Learn more

Top 10 DIY Things to Make and Sell Online

Indonesia has a history of thousands of years.

Learn more

Marketplace Aggregation – Why It Can Make or Break Your Online Business

Okay, so you’ve moved on—not in the distant past—from the brick and mortar model of doing business to selling online?.

Learn more

Don't Just Meet Marketplace SLAs, Beat Them!

It is a proven fact that an average seller in Indonesia not only handles his own webstore but also sells on 4+ marketplaces.

Learn more

How to Use Discounts and Deals to Get More Customers Come and Stay Forever

Encouraging repeat sales is a crucial aspect of online selling, specially when you are an online seller in Indoneia.

Learn more

How to Maximize Selling During Peak Seasons in Indonesia

For most people in Indonesia, festivals and holidays are a time to enjoy, celebrate, give, love, and be with those they love the most.

Learn more

How to Be an Online Power Seller on Major Indonesian Marketplaces

The rising popularity of Indonesian eCommerce marketplaces has led to increase in the direct competition amongst online sellers.

Learn more

Top Products to Sell Online in Indonesia

If you are an existing online seller, it is highly likely that you already have your products listed on all the channels you sell on.

Learn more

How to Start Selling Online in Indonesia

The massive shift of Indonesian retail towards digital has opened up a whole new world of opportunities of online sellers and UKMs.

Learn more

Local Support Team

Have questions? Our local support experts are there for you with answers and support in 10+ languages.

Interested in transforming your existing retailing, logistics, or eCommerce business? Speak with our expert now.

Reach out to us regarding any query about our products, processes & operations. We promise to respond at the earliest.