How to Use Emotional Persuasion as a Growth Tool for Online Selling

How to Use Emotional Persuasion as a Growth Tool for Online Selling

What is emotional persuasion?

Emotional persuasion in the world of business is a process aimed at changing the attitude or behavior of a person or group of people regarding an event, an idea, an object through words, information, feelings, reasoning or the combination of all these aspects.

Understanding the psychological part of people of a particular country is the key to knowing the decision-making process that leads to conversions. Although logical arguments with data, graphics, and specifications are a great way to convince people, they do not represent the only way to achieve it because the brain is partly emotional.

According to the theory of the dual process, the more involved the thought is in an issue, the logical part of the mind loses relevance when making decisions. This is where the potential of the use of emotional persuasion lies, which in general, is the manipulation or use of emotions to convey a message or promote an action.

While doing an online business in Indonesia, emotional persuasion plays a very important role. A perfectly defined emotional persuasion grabs the attention of Indonesian people by intriguing emotions in them. You just have to be consistent in whatever you are doing.

How do emotions impact our decisions?

As much as we think we make rational decisions, this rationalization is nothing more than a self-justification of the decision that our emotional self has taken. People without emotion do not make decisions.

According to a study, in our brain, there are two regions. The first works on autopilot are faster and processes with less effort In it are the emotions. The other one is much slower, lazy and its processing is much more expensive:that's the reason. The conclusions lead us to think that the decisions are taken by the emotional part in an ultra-fast way and then the rational part tries to justify it.

How can you improve your conversion ratios using emotions?

For brands in Indonesia, emotional persuasion is a concept that has been capitalized with the creation of emotional advertising pieces that manage to remain for longer in the memory of the audiences that are exposed to these ads. A couple of years ago Trend Hunter Marketing analyzed 37 emotional marketing campaigns and found that there were 8.0 times more popular compared to other types of campaigns.

Therefore, to make the most of it, there are a series of recommendations to follow:

1. Define a process

Emotions are complex, so having a processor guide is essential. You need to know how to apply the techniques of emotional persuasion for a specific audience and for this it is recommended to know the consumer emotionally, choose the main message to use, the format that this will have and finally make tests.

2. Make sure you evoke emotions

Emotional persuasion can be divided into copies or design, but together it is when you can create something that provokes emotions. It is therefore important to consider the use of words or emotional storytelling as well as images, colors, and sources.

There are innumerable ways you can grab the attention of a buyer by evoking their emotions. Like the sense of surprise or anxiety. Let us know about these emotions in details.

    1. Positive Reviews-

    A buyer would always go for reviews before buying online. Because the buyer is not going to touch or feel the product but only going to trust on their instincts. So, it is necessary to sell quality products and persuade existing clients to post authentic reviews everywhere. This is like a social proof for the buyer.

    2. Sense of Scarcity-

    If you post a product with limited stock, or a limited period offer price, or a happy hour discount, a customer would have a sense of scarcity and would make up the mind to buy the product soon.

    3. Display Price-

    Displaying price in big and bold letters help in making decisions for a buyer. A customer who is quite vigilant to buy a product for quite a long time, also looks for the price. The customer would definitely buy the product if you plan to provide a discount. This terms is also known as price anchoring. The only thing you need to keep in mind is to display the price in big and bold letters. For example, a product which is available for PHP100 at a regular price, and you provide a discount of 25 percent, plan to design an image that boldly displays NOW ONLY AT PHP75. This is definitely going to make a sale.

    4. Display Familiar Objects-

    Studies have shown that with the help of presenting something that the customer is familiar with, you can boost up the sales. One definitely looks forward to buying products that they have used previously. If they keep on seeing the same thing in and around, they are more likely to purchase the product.

    5. Fear of Losing Out-

    Have you ever noticed that you tend to get attracted towards a content that has DON’T MISS THE OPPORTUNITY tagged on it? Definitely Yes! Well every person is looking forward to buy something or the other. So, if you instil a fear of losing out in them, they might end up buying the product. Make sure you use the trick of relevancy for this. No matter how low cost a product might be available for, one would never buy unless it is of relevance.

    6. Giving Options-

    It is always better to offer more than one product at a time. This is because displaying one product in the entire page doesn’t rabs the attention of the buyer. However, if you give the buyer the freedom of choice, his mind would work in that particular way. The buyer would buy something in that given situation.

3. Do not limit yourself

With each piece that works to persuade the audience should be considered all possible variants by more detached from the original idea that they may be. Remember that there are 4 pillars of emotional persuasion (sadness, anxiety, amazement, anger) that can be exploited. Finally, we can say that although we like to believe otherwise, most people are more emotional than rational and therefore it is essential to take advantage of this as an advantage for online selling in Indonesia.


Insights to help businesses grow their multichannel eCommerce sales


How to Reduce Customer Complaints and Claims

When the customer is unsatisfied, investigating the way they are treated, is important.

Learn more

3 Things You Need to Master To Sell More on Marketplaces

Why is it that global businesses and brands, most often, seem to be miles ahead in their approach toward eCommerce sales than sellers and retailers?.

Learn more

How to Make an Effective Social Media Plan for Your Online Store

A Social Media Marketing Plan or social media plan is a document that details the strategies in social networks that will be carried out to achieve the marketing objectives of the company.

Learn more

How to Use Emotional Persuasion as a Growth Tool for Online Selling

Neuromarketing or emotional persuasion in connection with sales and marketing is not a new concept for Indonesian business sector.

Learn more

Top Marketing Strategies for Your eCommerce Store in 2018

eCommerce is the next big thing when it comes to online web stores in Indonesia.

Learn more

Top 5 Ways to Advertise Your Products for Free on the Internet

To sell online without having to spend a penny, you have several options: through social networks, uploading videos on YouTube, using digital markets or marketplaces, having a blog and using Google tools.

Learn more

How Do I Sell Online in Indonesia For Free?

To sell online without having to spend a penny, you have several options: through social networks, uploading videos on YouTube, using digital markets or marketplaces, having a blog and using Google tools.

Learn more

Decoding the Cross-Border eCommerce Puzzle

Technology enabled eCommerce has given an unprecedented push to cross-border trade in recent years.

Learn more

Grow Your Online Business by Selling More to Current Customers

When you ask a co-seller what their goal is when they start start selling in Indonesia, they almost always tell you to sell more or have more customers.

Learn more

How To Transform Occasional Buyers In Frequent Customers?

While online sellers and brands always seek to expand their reach to increase their sales in Indonesia, the truth is that their marketing strategy does not translate into an increase in sales.

Learn more

Five Most Common Mistakes Made by Online Stores

Revenue in the eCommerce market of Indonesia amounts to US $8,591m in 2018, and it is expected to grow up to US$16,475m by 2022.

Learn more

7 Tactical Ways Every Business Can Use Local Marketing to Sell More Online

Local marketing is the process of optimizing your website’s brand in a way that adapts the local area, people, mindset, and environment.

Learn more

How to Choose the Perfect Theme for Your Online Store

Judging a book by its cover may not be a good way of understanding our society, but when it is about the online business world, .

Learn more

Best Software and Apps to Edit Product Photos

We all know about Photoshop, one of the most common and efficient image editing software in Indonesia.

Learn more

How to Describe a Product in Your Web-Store?

The content is king.

Learn more

The Drop Shipping in eCommerce:Is it Possible to Sell Without Having Inventory?

The inventory is undoubtedly one of the dilemmas of any company that trades with articles of any kind.

Learn more

How to Choose an online marketplace to sell your products?

A data from Entrepreneur-the elite magazine says In 2017, the eCommerce market generated a revenue of $1.

Learn more

Eight Effective Ways to Promote Your Products on eCommerce Platforms

When planning to promote your products to strengthen the sale, you should not limit yourself to the mere discount on the final price,.

Learn more

How to Master Product Photography on a Tight Budget

If you are one of those who keeps uploading the product photos provided by your supplier,.

Learn more

Nine Effective Strategies to Increase Additional Sales

Selling more is something that obsesses both online and offline marketers.

Learn more

Top 10 DIY Things to Make and Sell Online

Indonesia has a history of thousands of years.

Learn more

Marketplace Aggregation – Why It Can Make or Break Your Online Business

Okay, so you’ve moved on—not in the distant past—from the brick and mortar model of doing business to selling online?.

Learn more

Don't Just Meet Marketplace SLAs, Beat Them!

It is a proven fact that an average seller in Indonesia not only handles his own webstore but also sells on 4+ marketplaces.

Learn more

How to Use Discounts and Deals to Get More Customers Come and Stay Forever

Encouraging repeat sales is a crucial aspect of online selling, specially when you are an online seller in Indoneia.

Learn more

How to Maximize Selling During Peak Seasons in Indonesia

For most people in Indonesia, festivals and holidays are a time to enjoy, celebrate, give, love, and be with those they love the most.

Learn more

How to Be an Online Power Seller on Major Indonesian Marketplaces

The rising popularity of Indonesian eCommerce marketplaces has led to increase in the direct competition amongst online sellers.

Learn more

Top Products to Sell Online in Indonesia

If you are an existing online seller, it is highly likely that you already have your products listed on all the channels you sell on.

Learn more

How to Start Selling Online in Indonesia

The massive shift of Indonesian retail towards digital has opened up a whole new world of opportunities of online sellers and UKMs.

Learn more

Local Support Team

Have questions? Our local support experts are there for you with answers and support in 10+ languages.

Interested in transforming your existing retailing, logistics, or eCommerce business? Speak with our expert now.

Reach out to us regarding any query about our products, processes & operations. We promise to respond at the earliest.