Top Products to Sell Online in Indonesia

Top Products to Sell Online in Indonesia

[ Note:Want to be a Power Seller? Here's how you can become one]

Although there are hundreds of products that are popular amongst Indonesians, a few categories have been standing out from the rest for a long time. Additionally, not only these categories have great margins for sellers, but have been in constant demand for a long time.

Despite the competition, these few categories have been delivering best profits for multiple online sellers.

Here is a list of categories and products that will help you find interesting ideas and proposals on what all things you can sell online.

Fashion Products

Undoubtedly, fashion is the queen of trends. It is clear that it is a sector that moves many millions of dollars a year in the world of electronic commerce. But there is also fierce competition to sell things online, in the area of fashion. So, where is the opportunity to sell things online? It is in the specialization.

Children's fashion is one of the things to sell online with the most potential in fashion. Each year sales increase considerably and it is a niche market where an online store can get sell their products and have a profitable online store. Therefore, opening an online children's fashion store and working correctly is synonymous with success on the Internet.


Cosmetics is one of the most profitable things to sell online. You can find many online stores specialized in different products related to cosmetics, from low cost to super luxury. However, consumers increasingly support brands that make cosmetic products made with natural ingredients, without additives or chemicals that can be harmful to the skin. They are known as organic cosmetics or bio cosmetics and they are filling up an important gap among consumers in the grooming sector.

Natural cosmetics are already consolidated in the Indonesia, and while it is true that more and more consumers are aware of this type of product, it also helps the appearance in the mass media and the recommendations of celebrities from around the world.

This is yet another fast-growing industry globally and is expected to reach $107 billion dollars by 2022. Phone accessories include all types of products such as earphone, screen guards, chargers, repair kits, Bluetooth devices amongst others. This is directly related to the ever-increasing use of smartphones and is only going to increase further for years to come.

How to sell online is an exciting challenge. The first step to start selling is to choose the right products, we hope that with these recommendations we have helped you, or at least inspired to start up your online store.


With an impressive global net worth of $151 billion dollars, this category is surely amongst the top things that Indonesians buy online. The best thing about this niche is that you can target a diverse target group such as students, travellers, professionals, youngsters amongst many others. You can also select a wide variety of categories such as handbags, schoolbags, tote bags, sling bags, leather bags, purses, pouches, travel bags,suitcases, office handbags,skybags and more.

[ Note: Have many products to sell? Know how you can manage their listings on multiple channels]


With almost 1.2 billion watches being globally sold every year, this is yet another lucrative segment for online sellers. Considering the sales graph for the past 5-8 years, this number is only going to go higher in future. Stocking and maintaining watches requires relatively lesser efforts and there is a fair margin on their sale.

Other Products

Home Decor lamps- Flame lamps, moon lamps, and painting are getting the heads turned. You can use home décor lamps in your inventory because it not only makes the room look good but are also very economical.

Eco-friendly products – like the bamboo brush, sanitizers, reusable coffee cups, reusable drinking bottles are some of the products that will remain intact from now on as people are getting aware of the environmental conditions and slowly switching on to reusable products.

Batik Textiles & Indonesian Jewellery- Both these things have a rich history in Indonesia. Batik is a locally woven cloth that is used in making different types of dresses and is highly popular amongst shoppers. Indonesian jewellery made by local artists has been increasingly popular even outside Indonesia.

Hopefully, now you have a good understanding of the top selling products in the Indonesian market. Now use this knowledge and expands and selling on all online channels you sell on.


Insights to help businesses grow their multichannel eCommerce sales


How to Reduce Customer Complaints and Claims

When the customer is unsatisfied, investigating the way they are treated, is important.

Learn more

3 Things You Need to Master To Sell More on Marketplaces

Why is it that global businesses and brands, most often, seem to be miles ahead in their approach toward eCommerce sales than sellers and retailers?.

Learn more

How to Make an Effective Social Media Plan for Your Online Store

A Social Media Marketing Plan or social media plan is a document that details the strategies in social networks that will be carried out to achieve the marketing objectives of the company.

Learn more

How to Use Emotional Persuasion as a Growth Tool for Online Selling

Neuromarketing or emotional persuasion in connection with sales and marketing is not a new concept for Indonesian business sector.

Learn more

Top Marketing Strategies for Your eCommerce Store in 2018

eCommerce is the next big thing when it comes to online web stores in Indonesia.

Learn more

Top 5 Ways to Advertise Your Products for Free on the Internet

To sell online without having to spend a penny, you have several options: through social networks, uploading videos on YouTube, using digital markets or marketplaces, having a blog and using Google tools.

Learn more

How Do I Sell Online in Indonesia For Free?

To sell online without having to spend a penny, you have several options: through social networks, uploading videos on YouTube, using digital markets or marketplaces, having a blog and using Google tools.

Learn more

Decoding the Cross-Border eCommerce Puzzle

Technology enabled eCommerce has given an unprecedented push to cross-border trade in recent years.

Learn more

Grow Your Online Business by Selling More to Current Customers

When you ask a co-seller what their goal is when they start start selling in Indonesia, they almost always tell you to sell more or have more customers.

Learn more

How To Transform Occasional Buyers In Frequent Customers?

While online sellers and brands always seek to expand their reach to increase their sales in Indonesia, the truth is that their marketing strategy does not translate into an increase in sales.

Learn more

Five Most Common Mistakes Made by Online Stores

Revenue in the eCommerce market of Indonesia amounts to US $8,591m in 2018, and it is expected to grow up to US$16,475m by 2022.

Learn more

7 Tactical Ways Every Business Can Use Local Marketing to Sell More Online

Local marketing is the process of optimizing your website’s brand in a way that adapts the local area, people, mindset, and environment.

Learn more

How to Choose the Perfect Theme for Your Online Store

Judging a book by its cover may not be a good way of understanding our society, but when it is about the online business world, .

Learn more

Best Software and Apps to Edit Product Photos

We all know about Photoshop, one of the most common and efficient image editing software in Indonesia.

Learn more

How to Describe a Product in Your Web-Store?

The content is king.

Learn more

The Drop Shipping in eCommerce:Is it Possible to Sell Without Having Inventory?

The inventory is undoubtedly one of the dilemmas of any company that trades with articles of any kind.

Learn more

How to Choose an online marketplace to sell your products?

A data from Entrepreneur-the elite magazine says In 2017, the eCommerce market generated a revenue of $1.

Learn more

Eight Effective Ways to Promote Your Products on eCommerce Platforms

When planning to promote your products to strengthen the sale, you should not limit yourself to the mere discount on the final price,.

Learn more

How to Master Product Photography on a Tight Budget

If you are one of those who keeps uploading the product photos provided by your supplier,.

Learn more

Nine Effective Strategies to Increase Additional Sales

Selling more is something that obsesses both online and offline marketers.

Learn more

Top 10 DIY Things to Make and Sell Online

Indonesia has a history of thousands of years.

Learn more

Marketplace Aggregation – Why It Can Make or Break Your Online Business

Okay, so you’ve moved on—not in the distant past—from the brick and mortar model of doing business to selling online?.

Learn more

Don't Just Meet Marketplace SLAs, Beat Them!

It is a proven fact that an average seller in Indonesia not only handles his own webstore but also sells on 4+ marketplaces.

Learn more

How to Use Discounts and Deals to Get More Customers Come and Stay Forever

Encouraging repeat sales is a crucial aspect of online selling, specially when you are an online seller in Indoneia.

Learn more

How to Maximize Selling During Peak Seasons in Indonesia

For most people in Indonesia, festivals and holidays are a time to enjoy, celebrate, give, love, and be with those they love the most.

Learn more

How to Be an Online Power Seller on Major Indonesian Marketplaces

The rising popularity of Indonesian eCommerce marketplaces has led to increase in the direct competition amongst online sellers.

Learn more

Top Products to Sell Online in Indonesia

If you are an existing online seller, it is highly likely that you already have your products listed on all the channels you sell on.

Learn more

How to Start Selling Online in Indonesia

The massive shift of Indonesian retail towards digital has opened up a whole new world of opportunities of online sellers and UKMs.

Learn more

Local Support Team

Have questions? Our local support experts are there for you with answers and support in 10+ languages.

Interested in transforming your existing retailing, logistics, or eCommerce business? Speak with our expert now.

Reach out to us regarding any query about our products, processes & operations. We promise to respond at the earliest.