How Luxasia became a beauty omni-leader with Anchanto

Challenges

Limited Control & Visibility:

Given that each country has different eCommerce marketplaces, sales channels and platforms, it is quite challenging for an organization such as Luxasia to maintain total control over its operations while acquiring complete visibility.

Operational Errors

With an impressive portfolio of brands such as Bvlgari, Ferragamo, Guerlain, Hermes, La Prairie, Prada, and Peter Thomas Roth, Luxasia wanted a solution to conduct 100% error-free operations across all countries and all channels.

Restricted Growth

Apart from conducting error-free operations, Luxasia also wanted to grow the business for its brands across all the channels. This challenge was quite big, given that Luxasia had limited prior experience in the APAC region.

Existing Assets & Investments

Luxasia already had a network of warehouses across multiple regions and an SAP system in place. As the investment in getting warehouses’ SAP system was pretty sizeable, Luxasia was not willing to replace these with a new solution.

Implementation

The Luxasia Management decided to sign-up for Anchanto’s signature multichannel eCommerce management software - SelluSeller. They decided to deploy the enterprise version of the software across their operations in 11 countries. SelluSeller is a powerful eCommerce selling management software built with Sellers, Brands, e-Distributors & Services Providers in mind. SelluSeller helps enterprise businesses manage end-to end eCommerce operations across multiple sales channels in Thailand and Asia Pacific.

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Results

Leveraging SelluSeller turned out to be a game-changing decision for Luxasia’s APAC strategy. The company went on to achieve 7X growth when they experienced massive growth in terms of orders, SKU’s and revenue for all its brands and fulfilled its ambition of running seamless operations in the region in just 1 year. Here are some of the prominent pointers:

Control & Visibility Across Regions

With SelluSeller, Luxasia acquired complete control & visibility across its overall operations on a single dashboard. Luxasia was able to collect data for each eCommerce order and also track country-wise operations on a micro level.

Expansion Across eCommerce Marketplaces

Luxasia went live across more than 220+ shops and few other eCommerce platforms in just 8 months for 50 brands after implementing SelluSeller without any negative impact on their backend operations or SAP customization.

Transformation with Existing Assets

They achieved all the growth and transformation without making any changes in their warehousing, staff or SAP implementation. In other words, they got a remarkable profit without investing a single dollar in hard-assets.

Error-free eCommerce Management

Luxasia managed eCommerce operations for all its brands without facing any significant errors or issues.



This complete case study is also available in a PDF version

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